Solawave funnel swipe file: what to copy, by stage
Proven only. Solawave's own account gives us the top-of-funnel winners with real ROAS. Their account never funded a middle or bottom campaign, so those examples are the longest-running, most-duplicated retargeting and explainer ads from Omnilux and CurrentBody, the two closest competitors, plus Solawave-library formats that ran outside the export window. Each card says what to keep, what to swap for our claim rules, and the one variable to split-test.
Top of funnel: cold, stop the scroll
Audience: never heard of Solawave. Job: earn the first 3 seconds and the click. Judge on hook rate (target 30%+) and cost per click.
Source: Solawave's own Meta account, 1 Jul to 27 Aug 2026. Every one of these has real ROAS behind it. This is the only stage where their account gives us proven examples.
Esthetician gives a buying checklist; the mask is the only thing that passes it. 47 seconds before the brand is named.
- Keep
- Credential first line, NASA beat, the $40 Amazon enemy, checklist → reveal, talking head + cutaways, 60–90s.
- Swap
- Our own AI esthetician 40–50. Claims to spec (FDA-cleared for full-face wrinkles, never next to firming). Cut neck upsell and BOGO.
- Split-test
- First line only: checklist / $500 spa / stop buying off Amazon / my 52-year-old client. Same body.
Age in the first line, one text block, four ordinary shots, music only. Cheapest ad in the account to make.
- Keep
- Age stated in line one. One block of text the whole time. Mirror → mask lit → sofa → mask in hand. 15–20s.
- Swap
- Talent 55–62. Drop 'lines softened'. The story is the ritual and the shelf she threw out.
- Split-test
- The number (54 / 56 / 58 / 61) × the 3-minute moment (kettle / dishes / school run).
Best opening two seconds Solawave has. Everything after the hook is weaker than the hook.
- Keep
- Husband line word for word. Handheld selfie, real house, messy counter. '3 minutes during a podcast intro'.
- Swap
- One talent 38–48, 45–55s not 73. Cut Botox-ages-you, 'as lifted as Day 7', 'firm and brighten' next to FDA-cleared.
- Split-test
- Hook A husband / B 'favourite hack without Botox' / C 'not ready for Botox, not ready to do nothing'.
Two masks side by side, one has gaps. The picture is the argument.
- Keep
- Question headline, ours vs theirs, LEDs lit, white catalogue background, number in the sub-line.
- Swap
- 'Theirs' stays generic. Band = FDA-cleared for full-face wrinkles · 3 minutes until BOGO confirmed. Logos only with verified list.
- Split-test
- Headline question vs statement ('They have 132. We have 320.') · band copy · with vs without logos.
Single mask, the LED count as the headline. Held above-average ROAS at $50k, so it survives spend.
- Keep
- Number-led headline, '3 minutes' sub-line, product-only image.
- Swap
- Same band and logo rules as SW08.
- Split-test
- Single mask vs side-by-side · '3 minutes' vs 'FDA-cleared' as the sub-line.
One line, two shots, 8 seconds. Runs as TOF filler and as a BOF reminder.
- Keep
- Headline on both shots. Mask in hand → mask on, lit.
- Swap
- Sub-line = 3 minutes · FDA-cleared for full-face wrinkles. Drop press logos.
- Split-test
- Sofa vs bathroom · sub-line FDA vs '3 minutes a day'.
Middle of funnel: warm, answer the objection
Audience: watched a TOF video or hit the site, didn't buy. Job: belief. 'Does it work', 'is it worth it', 'which one'. Judge on thru-play and cost per add-to-cart.
Source: Solawave ran no MOF campaign, so these are the longest-running, most-duplicated explainers from Omnilux and CurrentBody (duplicates and days running are the public proxy for a winner), plus one Solawave-library ad that ran outside the export window.
Skeptic review framing. Opens on the doubt, answers with wavelengths + 40 clinical studies + FDA-cleared, ends 'you won't regret it'.
- Keep
- Doubt-first hook. Two-wavelength explanation. Study count as proof. 30s.
- Swap
- Our proof = 4 published wavelengths, 320 LEDs, K252983 full-face wrinkles, 32-person study attributed to Solawave. Never say 'approved'.
- Split-test
- Hook: 'Is it worth it?' vs 'I was the skeptic' vs 'I tried 4 masks'.
'Why your LED mask isn't working' → 3-point checklist → only ours passes. Proof the format is a category winner, not a one-off.
- Keep
- Checklist structure, 'cheap $30 mask will not work', coverage + LED count.
- Swap
- Our numbers, our talent. This is the MOF cut of SW01: shorter (45s), no NASA beat, straight to the checklist.
- Split-test
- 3-point vs 4-point checklist · derm vs esthetician credential.
Esthetician authority + 'most tested brand' + 10 minutes hands-free. Retention-friendly, no hook gimmick.
- Keep
- Authority opener, 'hands-free, bring it anywhere', routine framing.
- Swap
- '3 minutes' beats their 10. Our clearance line. No competitor named.
- Split-test
- Esthetician vs 'I'm 52 and skeptical' as the narrator.
'Most products only treat the surface' derm explanation, then the mask, then 'there's a 60-day money-back guarantee'.
- Keep
- Fillers/Botox comparison opener. Derm-said-why beat. Guarantee close.
- Swap
- Voice: it's an AI VO. Redo with a real-sounding UGC read. Strip 'firmer, brighter' near the FDA line.
- Split-test
- Opener: 'before fillers' vs 'before Botox' vs 'before your next facial'.
Cost logic in one static. No needles, no downtime, buy once.
- Keep
- Headline math, derm-backed + editor-loved trust line.
- Swap
- Solawave version: '$399 once. $2.56 a session.' (399/156). No competitor prices unless re-verified that morning.
- Split-test
- Per-session math vs 'less than one Botox appointment'.
Bottom of funnel: hot, remove the last excuse
Audience: product-page visitors, cart abandoners, 75% video viewers, from OUR pixel. Job: the nudge. Guarantee, eligibility, scarcity, deadline. Judge on ROAS only. Needs 2–3 assets at launch; the audience is empty until TOF fills it.
Source: Solawave ran no BOF campaign. These are competitor retargeting ads that have run for months (some still active), plus two Solawave-library formats that prove the offer and guarantee angles exist in their own history.
Pure retargeting script. Names the hesitation (price), reframes (you're already spending on results), closes on 'I haven't regretted it once'.
- Keep
- 'Still debating' opener. 'It lives in a drawer' fear, answered. 'I wear it while answering emails'.
- Swap
- Our talent, our claims, 60-day guarantee close instead of a creator code.
- Split-test
- Opener 'still thinking about it?' vs 'this mask is following you around'.
Second retargeting script from the same creator. Shorter, spec-led, ends on 'if it's been sitting in your cart'.
- Keep
- Feed-following opener, spec proof, cart line.
- Swap
- Swap the 10% code for the guarantee (or BOGO if confirmed).
- Split-test
- 29s vs a 12s cut of the same script.
Guarantee as the whole ad. The longest-running static in their account.
- Keep
- Guarantee headline, no needles no downtime, one product image.
- Swap
- Ours is stronger: 60 days, not 28. '60 days. Risk-free. Full refund.'
- Split-test
- '60-day guarantee' vs 'Try it for 60 days. Send it back if not.'
Payment-eligibility as the nudge. Solawave's PDP confirms the mask IS HSA/FSA eligible, so this is ours to run.
- Keep
- 'Good news for your skin and your wallet' framing, card icon.
- Swap
- Solawave mask, our band. Link to Solawave's HSA/FSA info if they have a page.
- Split-test
- HSA/FSA alone vs HSA/FSA + 60-day guarantee stacked.
Scarcity without a fake countdown. Solawave's own Scarcity angle did 2.17 with only 2 ads, and SW11 did 2.53.
- Keep
- Restock/sell-out framing, customer count as trust.
- Swap
- Only run when true. Solawave-reported figures only ('772 clinicians', '1M+ women' as they state it).
- Split-test
- 'Back in stock' vs 'Almost gone' (SW11 format with a face).
Real review as the whole ad. 8 seconds. The cheapest BOF video format there is.
Their testimonial ANGLE lost money at 0.89 as a cold ad. It's a retargeting format, not a prospecting one.
- Keep
- One verbatim review on screen, product lit, music only.
- Swap
- Pull real Solawave reviews with an age in them ('I'm 52…'). No outcome claims we can't attribute.
- Split-test
- Which review: hesitation-then-glad vs husband-noticed vs 3-minute convenience.
Scarcity with a face. Same message as SW12 type-only, which lost money at $100k.
- Keep
- Person in frame, towel, mask in hand, one urgency line.
- Swap
- Offer band → guarantee band unless BOGO confirmed. Keep the face.
- Split-test
- Selfie vs product-only (SW12) proves the face matters; test smiling vs mask-on.
Offer + deadline framing ('when the curtain closes, this offer is gone'). Only usable if BOGO is approved for our account.
Offer-led. Do not build until Max confirms BOGO.
- Keep
- Deadline metaphor, offer as headline, benefit trio.
- Swap
- Hold until BOGO is confirmed. If yes, lift as-is with our band.
- Split-test
- BOGO vs guarantee as the band on the same art.
Deadline retargeting. Same creator body, new opener with a date.
- Keep
- Date in the first line, 'they rarely mark it down like this'.
- Swap
- Only with a real offer end date. Guarantee version: no deadline needed.
- Split-test
- Deadline vs no deadline on the same body (only if an offer exists).
Claim rules apply to every remake: FDA-cleared for full-face wrinkles only, never "approved", never next to firming/texture/dark-spot claims, no outcome promises in short form, no competitor named, press logos only with Solawave's verified list, offers only when confirmed. Files: ~/Downloads/SOLAWAVE_AFFILIATE/FUNNEL_SWIPE.